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June 8, 2017 - No Comments!

The Inaugural Singapore Chinese Cultural Contribution Award Videos

Interview filming with Mr Teng Hong Hai, Chairman of Siong Leng Musical Association 湘灵音乐社社

Traditional comedy written with a local twist.
Ancient music performed by a youthful ensemble.
Through this project, we immersed ourselves in the rich world of Chinese culture and heritage.

Singapore Chinese Cultural Centre (SCCC) 新加坡华族文化中心 is an organisation dedicated to promoting traditional Chinese culture and heritage locally. This year, it organised the inaugural Chinese Cultural Contribution Awards, which is the first of its kind to celebrate and honour both deserving individuals and groups.

We were humbled to be engaged by SCCC to produce their first ever award videos, as we have been recommended by our happy clients in the arts and cultural scene.

Rather than fitting the award recipients into generic visuals and storylines, we wanted to create an authentic representation of them and their craft in the bite-sized video formats for the award ceremony.

Therefore, we dedicated more time to work on researching their backgrounds, talking to them, understanding what they do, their inspirations and their aspirations. From there, we began shaping the two videos.

Interview segment with Han Lao Da, featuring cameo appearance by a plant!

At the same time, we wanted to feature the award recipients in an environment that they are able to be most authentic and for the Group Award, bring in the different faces who have contributed to the organisation's success. This brought our filming to the office of Han Lao Da and the quaint practice spaces of Siong Leng Musical Association.

PRODUCTION DAY 1: HAN LAO DA 韩劳达

The award's individual recipient, Han Lao Da 韩劳达, is also our first profile to be filmed. He is most notable for localising Chinese crosstalk 相声, which originated as a China culture art form.

The video production began at Mr Han's base of operations - the office of his language centre. As we dedicated a full day of filming with each recipient, we had more time to capture visually appealing scenes and to flesh out their stories.

Our guerrilla filming moment down at the neighbourhood coffee shop, where our profile is a regular. Very apt for someone who is known for adapting the crosstalk art form to life in Singapore!

To capture the essence of Han Lao Da's speciality in localising crosstalk, we devised this scene where we brought him down to the neighbourhood coffee shop to do a run and gun style filming. This definitely hooked the interest of a few passers-by (as well as the coffee stall auntie who was wondering why we needed to go back and forth to her stall a few times).

As the award results were embargoed until the day of the ceremony, we could not disclose much to the curious crowd.

Dramatic hero tracking shot with Han Lao Da in front of a large glass window

Working with the talented Mr Han was definitely a treat. As a literary veteran, he was witty, articulate and quick on his feet; improvising his script on the spot and adding his personal touch. It was delightful watching him deliver his interview in his own unique style.

We also had the pleasure of filming a live crosstalk segment with two local powerhouse actors, Yang Shi Bin and Johnny Ng. We all had a great time chuckling at the jokes in their performance.

PRODUCTION DAY 2: SIONG LENG MUSICAL ASSOCIATION 湘灵音乐社社

Siong Leng Musical Association 湘灵音乐社社 was the recipient of the group award. They were recognised for their contributions to reviving the traditional Nan Yin 南音 music, which was listed as a Cultural Heritage by UNESCO in 2009.

More guerrilla filming on the streets of Bukit Pasoh Road, Singapore.

 

Insta-worthy? Here is us at the entrance of Siong Leng Musical Association, capturing the facade that's full of character.

Siong Leng Musical Association is a thriving group of teachers and youth students turned full-time performers. Through the conversations that we had with them, you could tell that they are all very passionate about producing Nan Yin music, as well as to broaden its appeal to the younger audiences, which is key to passing on the torch for this art form.

The nightmare of all filming crew. STAIRS.

Siong Leng's interior was rich with its history, displayed in countless articles, awards, and clippings of past events. After getting a good cardio workout moving our filming equipment upstairs, we were pumped with excitement to capture them in this place full of memory and inspiration for the future.

The youth team was buzzing with energy and treated us to some delightful Nan Yin music (which we filmed with great gusto!), as well as inspiring soundbites on their thoughts on the future of Nan Yin music.

Capturing the youth team who specially put up a live performance for us.

We are extremely honoured to be able to work with Han Lao Da and Siong Leng Musical Association, and we congratulate them for winning this distinguished award!

We would also like to thank Singapore Chinese Cultural Centre for being very supportive and committed to working alongside us in getting the videos ready for the launch, even over non-office hours. It was a crazy busy stretch as they prepared for the big event and it paid off with a spectacular launch celebration. We thank you for your hard work & like to send our best wishes!


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

This article was contributed by Si Hui, Apprentice Assistant Producer at Intuitive Films.

March 13, 2017 - No Comments!

Behind the Scenes of Our Video Production with MCI for Budget 2017

Earlier this year, we were approached by the good people of the Ministry of Communications and Information (MCI) to produce a video that will be shown in Parliament by Minister Yaacob Ibrahim.

Behind the Scenes of our filming at the General Assembly Spacemob office.

The occasion: The Committee of Supply debate as part of Budget 2017.

The focus: To bring out the human stories that showcase the impact and benefits of the various schemes and initiatives that MCI and its agencies have put forth in 2016.

The challenge: Potentially short turnaround time (because the date for Budget 2017 has not been released yet) and needed many levels of coordination and cooperation among the boards and agencies to reach out to the interview profiles (kudos to the MCI team for bringing all this together!).

Behind the Scenes... and all hands on deck.

With the happy Senior Citizens of Toa Payoh West CC post-filming.
"Happy Can Already! 欢喜就好!"

It was our first time working with the team from MCI and to quote one of our featured interviewees, Hakim, "It's been an unbelievable journey".

From the get go, the MCI team had a very clear brief for us, with visual references that gave us a good understanding of the look and feel they were going for. This allowed us to propose a filming treatment as well as infographic animation style that delivers statistics in a fun and integrated way.

We knew from the start that the human element is very important, which guided us on our pre-interview and scripting process with each profile, as well as our recommendations for the types of statistics to be paired.

Behind the Scenes of our video filming with our Senior Citizen profile at the Toa Payoh West CC.

The selected interviewees were colourful characters from all walks of life and were able to speak passionately and authentically about their experiences - which is an essential trait for any profile-driven video (and corporate video as well). Props again to the various agencies for this!

Behind the Scenes of our video filming at the Clementi Public Library.

Behind the Scenes of our video filming at the Clementi Public Library.

The other pleasantly surprising elements that made this whole video production process a positive and energised one was the high level of mutual trust, respect and appreciation between our team and the clients that was established very early on in the process.

For us, it was very encouraging to experience the spirit of collaboration where our clients were open to our suggestions, trusted our recommendations and respected the need for time and resources to get the quality of work we've promised.

At the same time, it was also a joy working with the MCI team as it was clear they were taking firm ownership of the project and were able to take decisive actions through the whole process.

Our Gaffer, Ah Lim, being our poster boy for the IMDA Silver Infocomm Initiative!

This was also demonstrated on the ground during filming as everyone involved from MCI and the agencies were chipping in in whatever capacity they could offer to make sure we get the best footage for the video.

Need a Hokkien dialect interviewer? Check!

Need to access another Ministry's exhibition gallery the next day and after working hours? We're on it!

Original interviewee pulls out the day before? No problem, we'll find someone!

Behind the Scenes of our video filming at the Kampong Kembangan Community Club, talking about the IMDA Silver Infocomm Initiative.

Behind the Scenes of our video filming at the Kampong Kembangan Community Club with our sporting interviewee and friends.

That's a wrap! Director Dany with our interviewee and friends at the Kampong Kembangan Community Club.

So, despite the little hiccups here and there (uncertainties are pretty much part and parcel of video production life!), the shoots ran smoothly, we were able to get the edit previews out on schedule and the first cut preview went really well.

By the time the almost-finalised video went up to Minister Yaacob Ibrahim for his preview, the response was very positive. All because of the clarity and enthusiasm from all sides from day one.

We've even developed a few... #hashtag in-jokes. But those are strictly off the record 😉

Behind the Scenes of our video filming at the cool GovTech Hive office.

What a great way to kick off 2017 for us (as we looked back at MCI's milestones in 2016 with this video). Here's to more fulfilling work and collaborations in the months to come!

Check out the video here:

 


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

Behind the Scenes of our video production for the Ministry of Communications and Information (MCI) Budget 2017 Parliament Video, as part of Minister Yaacob Ibrahim's presentation.