Kicking off in early 2015, we are very excited to work once again with Singapore Pools on their new promo video.
A number of concepts were presented during the pitch and 'Karaoke Amateurs' was eventually selected by the committee.
Going into production, we had a positive experience working with a wonderful ensemble cast (from recording studio to location filming); a solid recording and filming team; heaps of help from our clients over at Singapore Pools who mobilized their colleagues for the big finale scene; and not forgetting the amazing people from the Society for the Aged Sick and the Down Syndrome Association who gave so much of their time and help.
It was also heartwarming to hear the Singapore Pools iShine theme song, which we've helped to adapt specially for this promo series, being performed.
The 30-second TV Commercial debuted on MediaCorp Channel 8 in March during the SPD Charity Show 真情无障爱, which Singapore Pools is one of the proud supporters.
Now, You can catch the extended version right here!
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There is still one more 'Special Surprise' version that we had a lot of fun making.
Stay tuned - we'll be posting it once our friends at Singapore Pools unveils it as well!