All Posts in Outreach Video

August 3, 2017 - No Comments!

Move Happy & Share The Road with Our Cycling Safety Videos

An accident on set?

In this installation of 'Behind the Scenes', you will find:
Tensions on set... drama and conflict at every turn and even... a mishap?

Don't worry, no cyclist (or driver) was harmed in our production for this series of Road Cycling Safety Videos for the Land Transport Authority x Share The Road x Move Happy and supported by passionate cyclists, including those from Joyriders and the Singapore Cycling Federation!

On a brilliantly sunny Sunday (which coincided with Car-Free Sunday), we carried out our mission to spread the important message of safe cycling through the production of 3 online videos that deliver key tips for cyclists who ride on the road.

VIDEO: Road Incidents

Whether you are a new cyclist or a seasoned rider, this video series is a great way to pick up or refresh your knowledge of common road safety rules for cyclists.

First scene of the day: Filming on a quieter stretch of road with our volunteer cyclist and host, Megan.

The day started early for us - as we planned to start our filming when there's less traffic in the morning. The day started even earlier for the cyclists who were involved in the Car Free Sunday event, who rode all the way from City Hall to our location at Bukit Batok right after settling the events at flag-off. #RESPECT

VIDEO: Best Practices

Coordinating the filming with live traffic was a challenging affair, as our first scene involved tips on how to handle buses and bus stops. But that was just a warm-up for what is to come...

Major Mid-Day Challenge:
Filming a cycling scene involving a peloton and lane changes, at a busy traffic junction.

Hmm indeed.

Our team of cheery volunteer cyclists waiting to take to the road, peloton style.

In order to realistically demonstrate the interaction between cyclists and vehicles, we needed to stage some of the key scenes with actual traffic and drivers.

This involved a fair bit of choreography and coordination work, between our driver (who paced the cyclists and managed the vehicle traffic), cyclists (including a peloton), and our cameras.

From our earlier location recce, we had identified a residential area with a good variety of traffic conditions within the vicinity - this allowed us to carry out our filming efficiently and with the cyclists easily riding themselves to the different spots.

Each take had to be carefully timed with traffic, our cyclists and our cameras. However, since we are demonstrating road safety practices and working with safety-conscious riders, the actual scene re-creation was a smooth and safe one!

Movie magic at work - recreating an accident with some camera trickery and acting skills.

On top of demonstrating safe riding practices, tips on how to respond during an accident are equally important. Mad props to our cycling talents with their (newly-discovered?) stunt driving and stunt cycling skills for being able to put up such dramatic re-enactments that actually got passers-by concerned, while entertaining the filming team (who had to hold back our chuckling).

Our "stuntmen" for the day! Stunt Driver Kent and Stunt Cyclist Tobias watching the playback of their scene.

Video-Production-Singapore-LTA

Accident re-enactment so dramatic that we've even gotten the attention of passing drivers, one of whom was so warm-hearted, they were almost going to call for the ambulance! #FaithInHumanity

We also enlisted the help of two cyclists from the community to be featured as the hosts of this video series. A big shout out to Hing Siong and Megan for volunteering to be our presenter-hosts! We had a great time working with you both and you both look and sound great on camera.

VIDEO: Pre-Ride Checklist 

Our host, Hing Siong, getting ready for his piece to camera scene.

Sun, camera and action! First-time presenter, Hing Siong, who gladly stepped up to the task.

Behind the Scenes of our Video Production on Cycling Safety.

We would like to extend our appreciation to all the cyclists who volunteered their time, energy and bicycles for the filming on a warm and sunny Sunday. The video series was truly a joint effort among cycling enthusiasts (groups and individuals) who have been working tirelessly to transform our cycling culture, landscape and infrastructure - and we are glad to be able to do our part via this production!

Do make sure to stay tuned for more behind-the-scenes stories with Intuitive Films!


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

This article was contributed by Si Hui, Assistant Producer and Kai, Senior Preditor at Intuitive Films.

July 23, 2017 - No Comments!

Recruiting Professionals for the Singapore Institute of Technology

A school dedicated to applied learning...
A passionate team of staff working hard behind the scenes...
This is the SIT recruitment video that we've done recently. Check it out!

Within every good university, there is a large network of education and administrative staff working diligently behind the scenes to make sure that the students are succinctly bridged from academia into the real world. Singapore Institute of Technology is one such university, which specialises in introducing industry practice early in their university education.

As a fast-growing institution, they are looking to expand their staff across the board. So we were approached to produce a recruitment video to reach out to potential applicants over their online career portal, as well as their LinkedIn page.

Student Life Manager Vicky Kheo in front of the camera and ready to shoot

The aim of the video was to create an authentic and professional picture of the university through the experiences and testimonials of university staff of different departments. We uncovered genuinely passionate individuals during our pre-interview process and discovered why they were able to thrive in the challenging and fast-changing environment of a young university.

Wait, so the staff are the ones working behind the scenes. We made a video about them, and then now this blog is behind the scenes of the people behind the scenes.

Mind. Blown.


We have to go deeper.

Here's a fun fact: This shoot was done over two years. We're not even kidding.

Another fact? It was done in two months, December and January 🙂

Working through the scheduling and various arrangements, as well as the number of people we had to cover, the filming of the six profiles were done over three days, so that we can spend as much time with each interviewee as possible to elicit their best and most authentic responses.

Assistant Professor Dr Pearpilai Jutasompakorn preparing her lines with the guidance of our director Ler

Each staff member was from a different department and had different roles within the university. This meant more opportunity for us to capture different types of uni life at work! Visually, different types of settings keep the aesthetics varied and exciting. We were able to capture lecture halls, lab sessions, and various student and faculty life as well.

In this short video that's distributed mainly online and over social media, with one main compilation video and individual profile videos, we captured as complete a look as possible into campus life for the staff and faculty of SIT.

Intuitive would like to thank SIT's team for assisting us with the liaising of the locations and meeting up with the profiles. We would also like to thank the various SIT staff and faculty who generously gave us their time to participate in this production.

We would like to wish SIT the best as they grow even bigger, better and bolder - while looking forward to their brand new integrated Punggol Campus in the coming years!


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

This article was contributed by Si Hui, Assistant Producer at Intuitive Films.

March 30, 2017 - No Comments!

“SOTA… Seriously?! Don’t!” Social Media Videos

It's the season for the School of the Arts Open House and we've been given the mission of creating a series of social media videos that will engage potential students to find out more.

With the main target audience being specifically the young, pre-secondary crowd, we felt strongly the need to approach the videos with their tastes and interests in mind. This also meant the energy and style of the series needed to be current and appealing to these savvy youngsters.

At the same time, we were also mindful that the choice of school is often a decision heavily influenced by parents as well. So as much as the videos needed to attract the young, they also had to cater to the needs of moms and dads.

Lights, Camera... Action! Over at one of SOTA's ceramics studio, with one of the students roped in for the video production.

Lights, Camera... Action! Over at one of SOTA's ceramics studio, with one of the students roped in for the video production.

With these factors in mind, there were also fair concerns raised about how much of the envelope we could push, as we strongly believed in one of the original concepts we have pitched. That earlier concept played on the idea of 'reverse psychology', with an element of surprise for and challenge to the viewer.

Working closely with SOTA's Corporate Communications team, we did informal focus groups with the students, so as to get frank feedback on the initial concepts, as well as incorporate their perspectives into the final scripts.

SOTA's dance students defying gravity with grace and strength.

SOTA's dance students defying gravity with grace and strength.

SOTA, being a unique institution, has a very distinctive character, which we wanted to bring out strongly in the videos. At the same time, being a fairly young institution, it also faces the continual challenge of correcting misconceptions about what the school is actually like for students.

So this series of social media videos was designed to not only drive visitors to the open house but it also has a larger objective of tackling some of the key misconceptions - misconceptions that could actually influence whether parents or students make the decision to consider SOTA.

Behind the Scenes of our Video Production Filming for the SOTA Open House Social Media Videos - setting up the DJI Ronin 3-Axis Camera Gimbal to capture the dynamic movements of dance.

Behind the Scenes of our Video Production Filming for the SOTA Open House Social Media Videos - setting up the DJI Ronin 3-Axis Camera Gimbal to capture the dynamic movements of dance.

After gaining the SOTA team’s confidence that the ‘reverse psychology’ approach would be very suitable for their objectives, we teased out the key messaging through a good balance of humour in the scripting and the use of dynamic visuals.

We were also confident that the SOTA students would be able to pull off the nuanced performance needed in delivering the script because of their background and training.

Sending rockets into the sky at the SOTA rooftop garden with the students, as part of their science classes.

Sending rockets into the sky at the SOTA rooftop garden with the students, as part of their science classes.

Planning for production filming was met with the challenge of fitting the wide variety of shots and scenes needed to create the necessary energy within one filming day. Not wanting to disrupt the learning of the students, we had to work around existing class schedules.

The original production timeline was also pushed back by a week because it coincided with the term exams, which led to an even tighter turnaround for the post-productions stage.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

When the day of filming came, the shoot went very well, as the staff, students and teachers helped us make things happen every step of the way, through the long hours of filming.

With the first cut preview delivered within a short time upon filming, we received a very positive response from SOTA’s team. We were also very happy with how the two videos turned out, especially with the challenge of working around scheduling and logistics.

When the completed videos were previewed to the faculty, we were delighted when our SOTA clients shared how they were very well received and were even greeted with applause!

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

It is very fulfilling to hear this because we also feel it’s important that the videos resonate with students, staff and faculty, so that the series is something they would be proud of and feel is an authentic reflection of the spirit of SOTA.

The SOTA team was so happy with this series of videos, they have requested for a version with a general branding end tag, so that the videos can be used on more occasions. To us, that’s a testament to how the videos we’ve created have met our client's objectives and have added more value by providing more mileage beyond the initial objectives.

We are also very happy to have the SOTA Corporate Communications team coming onboard with our original concept and trusting us to handle the delicate balance of creating something eye-catching for the targeted youngsters and also on point with the branding for a larger audience.

We'd like to wish a big 'Thank You' to all the students, staff and faculty roped into the filming for making everything possible!

Behind the Scenes as our Director of Photography strategises the shots and movements up the rock wall...

Behind the Scenes as our Director of Photography strategises the shots and movements up the rock wall...

So, SOTA… Seriously?! Don't...?
Check out the videos for yourself.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

Huddling the rock climbing class for a group shot filled with youthful zest and energy.

Huddling the rock climbing class for a group shot filled with youthful zest and energy.