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August 3, 2017 - No Comments!

Move Happy & Share The Road with Our Cycling Safety Videos

An accident on set?

In this installation of 'Behind the Scenes', you will find:
Tensions on set... drama and conflict at every turn and even... a mishap?

Don't worry, no cyclist (or driver) was harmed in our production for this series of Road Cycling Safety Videos for the Land Transport Authority x Share The Road x Move Happy and supported by passionate cyclists, including those from Joyriders and the Singapore Cycling Federation!

On a brilliantly sunny Sunday (which coincided with Car-Free Sunday), we carried out our mission to spread the important message of safe cycling through the production of 3 online videos that deliver key tips for cyclists who ride on the road.

VIDEO: Road Incidents

Whether you are a new cyclist or a seasoned rider, this video series is a great way to pick up or refresh your knowledge of common road safety rules for cyclists.

First scene of the day: Filming on a quieter stretch of road with our volunteer cyclist and host, Megan.

The day started early for us - as we planned to start our filming when there's less traffic in the morning. The day started even earlier for the cyclists who were involved in the Car Free Sunday event, who rode all the way from City Hall to our location at Bukit Batok right after settling the events at flag-off. #RESPECT

VIDEO: Best Practices

Coordinating the filming with live traffic was a challenging affair, as our first scene involved tips on how to handle buses and bus stops. But that was just a warm-up for what is to come...

Major Mid-Day Challenge:
Filming a cycling scene involving a peloton and lane changes, at a busy traffic junction.

Hmm indeed.

Our team of cheery volunteer cyclists waiting to take to the road, peloton style.

In order to realistically demonstrate the interaction between cyclists and vehicles, we needed to stage some of the key scenes with actual traffic and drivers.

This involved a fair bit of choreography and coordination work, between our driver (who paced the cyclists and managed the vehicle traffic), cyclists (including a peloton), and our cameras.

From our earlier location recce, we had identified a residential area with a good variety of traffic conditions within the vicinity - this allowed us to carry out our filming efficiently and with the cyclists easily riding themselves to the different spots.

Each take had to be carefully timed with traffic, our cyclists and our cameras. However, since we are demonstrating road safety practices and working with safety-conscious riders, the actual scene re-creation was a smooth and safe one!

Movie magic at work - recreating an accident with some camera trickery and acting skills.

On top of demonstrating safe riding practices, tips on how to respond during an accident are equally important. Mad props to our cycling talents with their (newly-discovered?) stunt driving and stunt cycling skills for being able to put up such dramatic re-enactments that actually got passers-by concerned, while entertaining the filming team (who had to hold back our chuckling).

Our "stuntmen" for the day! Stunt Driver Kent and Stunt Cyclist Tobias watching the playback of their scene.

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Accident re-enactment so dramatic that we've even gotten the attention of passing drivers, one of whom was so warm-hearted, they were almost going to call for the ambulance! #FaithInHumanity

We also enlisted the help of two cyclists from the community to be featured as the hosts of this video series. A big shout out to Hing Siong and Megan for volunteering to be our presenter-hosts! We had a great time working with you both and you both look and sound great on camera.

VIDEO: Pre-Ride Checklist 

Our host, Hing Siong, getting ready for his piece to camera scene.

Sun, camera and action! First-time presenter, Hing Siong, who gladly stepped up to the task.

Behind the Scenes of our Video Production on Cycling Safety.

We would like to extend our appreciation to all the cyclists who volunteered their time, energy and bicycles for the filming on a warm and sunny Sunday. The video series was truly a joint effort among cycling enthusiasts (groups and individuals) who have been working tirelessly to transform our cycling culture, landscape and infrastructure - and we are glad to be able to do our part via this production!

Do make sure to stay tuned for more behind-the-scenes stories with Intuitive Films!


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

This article was contributed by Si Hui, Assistant Producer and Kai, Senior Preditor at Intuitive Films.

June 14, 2017 - No Comments!

What’s Next On Ep 3 of ‘The Art of Tile’ Video Series?

Moving into Episode 3 of our branded video series for Hafary, we share some important things to consider when homeowners are deciding whether to overlay tiles in their homes.

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Filming our main content segment with singer-songwriter Tay Kewei along one of the many aisles of tiles over at the Hafary Gallery.

THE ART OF TILE EPISODE 3: WHY CHOOSE TO OVERLAY YOUR TILES?

How do you find our video series so far? We hope it has given you some useful ideas for planning your home renovation. Through the series, we have seen more homeowners reaching out to Hafary over Facebook with inquiries and questions over the past few weeks - it's great to see the reach and impact of the videos among our target audience!

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Apart from our talented host, Kewei, we also got the chance to work with the talented sales executives of Hafary.

Stay tuned for the upcoming episodes as we share even more specialised tips in 'The Art of Tile'!

You can also check out the previous videos here:
Episode 1: Welcome to the Gallery!
Episode 2: The Basics of Choosing Your Tile

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Overlaying tiles for a shot - but different from overlaying tiles for a home.

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Framing up our host Kewei, as she delivers nuggets of useful home renovation tips.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

May 27, 2017 - No Comments!

‘The Art of Tile’ Video Series… Episode 2!

After the successful launch of our online video series for Hafary over Facebook and YouTube, we leveraged on the momentum to push out Episode 2, which delivers handy bite-sized tips on the basics of shopping for tiles.

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Behind the scenes of our video production for Hafary, featuring singer-songwriter and first-time homeowner, Kewei.

THE ART OF TILE EPISODE 2: THE BASICS OF CHOOSING YOUR TILE

With the first episode acting as a teaser and trailer promoting the series, our following 7 videos will each deliver different thematic content with practical tips that homeowners can use when planning for their new home.

In this second episode, our host Kewei shares some of the basic know-how that will help homeowners when planning their renovation and interior design - so as to create a dream home that suits their taste while maximising their budget.

Curious to check out how did we kick off the video series?
Click here for Episode 1: Welcome to the Gallery!

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The video crew lining up a shot at the Hafary Gallery, surrounded by rows upon rows of stylish tiles.

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In a cosy mock-up corner in the showroom, where Kewei and our consultant from Hafary chat between filming.

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Production in progress as we started the day outside Hafary's headquarters and gallery showroom.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

May 18, 2017 - 2 comments

Come Home with Hafary x Kewei on a Brand New Web Series!

We are very excited to announce the launch of our brand new web video series 'The Art of Tile' for Hafary, featuring singer-songwriter and first-time homeowner, Tay Kewei as our host.

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Meet our bubbly host, Kewei! A first-time homeowner, Kewei also picked up some useful tips for her own home renovation while filming our video series with Hafary.

In this 8-part video series, Kewei will bring you through the Hafary Gallery, Singapore's largest tile showroom stocked with an impressive variety of high-quality, eye-catching surfacing materials and interior design mock-ups that will inspire your next home renovation (and achievement of #housegoals).

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Behind the Scenes of our video production filming for the Hafary 'Art of Tile' online web video series.

Find out from THE industry experts exclusive tips when shopping for your tiles, so that you will be equipped with the knowledge and know-how when discussing with your interior designers or contractors on building your dream home.

Check out Episode 1 and follow Kewei and us on this fun and colourful journey into the wonderful world of tiles!

THE ART OF TILE EPISODE 1: WELCOME TO THE GALLERY

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Filming Kewei with the friendly consultants over at the Hafary Gallery.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

March 30, 2017 - No Comments!

“SOTA… Seriously?! Don’t!” Social Media Videos

It's the season for the School of the Arts Open House and we've been given the mission of creating a series of social media videos that will engage potential students to find out more.

With the main target audience being specifically the young, pre-secondary crowd, we felt strongly the need to approach the videos with their tastes and interests in mind. This also meant the energy and style of the series needed to be current and appealing to these savvy youngsters.

At the same time, we were also mindful that the choice of school is often a decision heavily influenced by parents as well. So as much as the videos needed to attract the young, they also had to cater to the needs of moms and dads.

Lights, Camera... Action! Over at one of SOTA's ceramics studio, with one of the students roped in for the video production.

Lights, Camera... Action! Over at one of SOTA's ceramics studio, with one of the students roped in for the video production.

With these factors in mind, there were also fair concerns raised about how much of the envelope we could push, as we strongly believed in one of the original concepts we have pitched. That earlier concept played on the idea of 'reverse psychology', with an element of surprise for and challenge to the viewer.

Working closely with SOTA's Corporate Communications team, we did informal focus groups with the students, so as to get frank feedback on the initial concepts, as well as incorporate their perspectives into the final scripts.

SOTA's dance students defying gravity with grace and strength.

SOTA's dance students defying gravity with grace and strength.

SOTA, being a unique institution, has a very distinctive character, which we wanted to bring out strongly in the videos. At the same time, being a fairly young institution, it also faces the continual challenge of correcting misconceptions about what the school is actually like for students.

So this series of social media videos was designed to not only drive visitors to the open house but it also has a larger objective of tackling some of the key misconceptions - misconceptions that could actually influence whether parents or students make the decision to consider SOTA.

Behind the Scenes of our Video Production Filming for the SOTA Open House Social Media Videos - setting up the DJI Ronin 3-Axis Camera Gimbal to capture the dynamic movements of dance.

Behind the Scenes of our Video Production Filming for the SOTA Open House Social Media Videos - setting up the DJI Ronin 3-Axis Camera Gimbal to capture the dynamic movements of dance.

After gaining the SOTA team’s confidence that the ‘reverse psychology’ approach would be very suitable for their objectives, we teased out the key messaging through a good balance of humour in the scripting and the use of dynamic visuals.

We were also confident that the SOTA students would be able to pull off the nuanced performance needed in delivering the script because of their background and training.

Sending rockets into the sky at the SOTA rooftop garden with the students, as part of their science classes.

Sending rockets into the sky at the SOTA rooftop garden with the students, as part of their science classes.

Planning for production filming was met with the challenge of fitting the wide variety of shots and scenes needed to create the necessary energy within one filming day. Not wanting to disrupt the learning of the students, we had to work around existing class schedules.

The original production timeline was also pushed back by a week because it coincided with the term exams, which led to an even tighter turnaround for the post-productions stage.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

When the day of filming came, the shoot went very well, as the staff, students and teachers helped us make things happen every step of the way, through the long hours of filming.

With the first cut preview delivered within a short time upon filming, we received a very positive response from SOTA’s team. We were also very happy with how the two videos turned out, especially with the challenge of working around scheduling and logistics.

When the completed videos were previewed to the faculty, we were delighted when our SOTA clients shared how they were very well received and were even greeted with applause!

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

It is very fulfilling to hear this because we also feel it’s important that the videos resonate with students, staff and faculty, so that the series is something they would be proud of and feel is an authentic reflection of the spirit of SOTA.

The SOTA team was so happy with this series of videos, they have requested for a version with a general branding end tag, so that the videos can be used on more occasions. To us, that’s a testament to how the videos we’ve created have met our client's objectives and have added more value by providing more mileage beyond the initial objectives.

We are also very happy to have the SOTA Corporate Communications team coming onboard with our original concept and trusting us to handle the delicate balance of creating something eye-catching for the targeted youngsters and also on point with the branding for a larger audience.

We'd like to wish a big 'Thank You' to all the students, staff and faculty roped into the filming for making everything possible!

Behind the Scenes as our Director of Photography strategises the shots and movements up the rock wall...

Behind the Scenes as our Director of Photography strategises the shots and movements up the rock wall...

So, SOTA… Seriously?! Don't...?
Check out the videos for yourself.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

Huddling the rock climbing class for a group shot filled with youthful zest and energy.

Huddling the rock climbing class for a group shot filled with youthful zest and energy.

March 13, 2017 - No Comments!

Behind the Scenes of Our Video Production with MCI for Budget 2017

Earlier this year, we were approached by the good people of the Ministry of Communications and Information (MCI) to produce a video that will be shown in Parliament by Minister Yaacob Ibrahim.

Behind the Scenes of our filming at the General Assembly Spacemob office.

The occasion: The Committee of Supply debate as part of Budget 2017.

The focus: To bring out the human stories that showcase the impact and benefits of the various schemes and initiatives that MCI and its agencies have put forth in 2016.

The challenge: Potentially short turnaround time (because the date for Budget 2017 has not been released yet) and needed many levels of coordination and cooperation among the boards and agencies to reach out to the interview profiles (kudos to the MCI team for bringing all this together!).

Behind the Scenes... and all hands on deck.

With the happy Senior Citizens of Toa Payoh West CC post-filming.
"Happy Can Already! 欢喜就好!"

It was our first time working with the team from MCI and to quote one of our featured interviewees, Hakim, "It's been an unbelievable journey".

From the get go, the MCI team had a very clear brief for us, with visual references that gave us a good understanding of the look and feel they were going for. This allowed us to propose a filming treatment as well as infographic animation style that delivers statistics in a fun and integrated way.

We knew from the start that the human element is very important, which guided us on our pre-interview and scripting process with each profile, as well as our recommendations for the types of statistics to be paired.

Behind the Scenes of our video filming with our Senior Citizen profile at the Toa Payoh West CC.

The selected interviewees were colourful characters from all walks of life and were able to speak passionately and authentically about their experiences - which is an essential trait for any profile-driven video (and corporate video as well). Props again to the various agencies for this!

Behind the Scenes of our video filming at the Clementi Public Library.

Behind the Scenes of our video filming at the Clementi Public Library.

The other pleasantly surprising elements that made this whole video production process a positive and energised one was the high level of mutual trust, respect and appreciation between our team and the clients that was established very early on in the process.

For us, it was very encouraging to experience the spirit of collaboration where our clients were open to our suggestions, trusted our recommendations and respected the need for time and resources to get the quality of work we've promised.

At the same time, it was also a joy working with the MCI team as it was clear they were taking firm ownership of the project and were able to take decisive actions through the whole process.

Our Gaffer, Ah Lim, being our poster boy for the IMDA Silver Infocomm Initiative!

This was also demonstrated on the ground during filming as everyone involved from MCI and the agencies were chipping in in whatever capacity they could offer to make sure we get the best footage for the video.

Need a Hokkien dialect interviewer? Check!

Need to access another Ministry's exhibition gallery the next day and after working hours? We're on it!

Original interviewee pulls out the day before? No problem, we'll find someone!

Behind the Scenes of our video filming at the Kampong Kembangan Community Club, talking about the IMDA Silver Infocomm Initiative.

Behind the Scenes of our video filming at the Kampong Kembangan Community Club with our sporting interviewee and friends.

That's a wrap! Director Dany with our interviewee and friends at the Kampong Kembangan Community Club.

So, despite the little hiccups here and there (uncertainties are pretty much part and parcel of video production life!), the shoots ran smoothly, we were able to get the edit previews out on schedule and the first cut preview went really well.

By the time the almost-finalised video went up to Minister Yaacob Ibrahim for his preview, the response was very positive. All because of the clarity and enthusiasm from all sides from day one.

We've even developed a few... #hashtag in-jokes. But those are strictly off the record 😉

Behind the Scenes of our video filming at the cool GovTech Hive office.

What a great way to kick off 2017 for us (as we looked back at MCI's milestones in 2016 with this video). Here's to more fulfilling work and collaborations in the months to come!

Check out the video here:

 


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

Behind the Scenes of our video production for the Ministry of Communications and Information (MCI) Budget 2017 Parliament Video, as part of Minister Yaacob Ibrahim's presentation.

 

February 2, 2017 - No Comments!

Welcome to the NEW Intuitive Films Website!

Intuitive Films is celebrating our 10th year in business this 2017 and we are excited to usher in our milestone year with a brand new website!

For the past decade, Intuitive has remained focused, tight-knit and nimble. For a production company that has remained specialised in client work involving corporate videos, commercials, marketing, outreach and brand awareness videos for a wide variety of clients (with selective forays into broadcast television) we have consistently 'punched above our weight' in delivering quality videos and satisfying production experiences for those who had trusted us with their projects.

As we continue to grow the team and our service offerings, 2017 looks to be a year of transformation.

On top of continuing to amplify our current and new clients' presence through video production, we will also be reaching out more to get our voice heard, so as to share more of what we know using the communication expertise we have honed over the years.

Video Production Singapore by Intuitive. Behind the Scenes of the Mane & Tail Commercial Production.

Video Production Singapore by Intuitive. Behind the Scenes of the Mane & Tail Commercial Production.

Here's a big THANK YOU to all those who have been with us through the past 10 years: Clients who believed in us (some of whom have become our friends); freelancers and partners who continue to support us with their exceptional work and professionalism (as well as their generosity of spirit and camaraderie); interns and staff whom we hope have reaped much more than they have sowed (and continue to do greater things with what they've gained); and friends and family members who've journeyed with us through all the ups and downs.

As we tidy up the small details from our website overhaul, we promise that more is to come in the following weeks and months.

Watch this space. Akan Datang!


For more about the commercial and client work we do over at Intuitive, visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

 

March 22, 2016 - No Comments!

Intuitive Goes to Skool!

Working with tiny animals AND little kids? Checked!

We were recently engaged by NTUC My First Skool to conceptualize and produce their rebranding promotional video, as part of their major brand refresh.

Working closely with their imaginative brand story, we created an emotive and uplifting video that reflects their values and mission in nurturing children like the little seedlings that they are.

The video is part of their revamped website and is also promoted through social media and YouTube.

We are very happy to share with you the full-length and 30-second commercial versions, plus some behind-the-scenes photos from our shoot over at their spacious and beautiful new skool over at Punggol Waterway Point!

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Director Dany with our main talent, as we set up our first scene of the day.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Director Dany with our main talent, as we set up our first scene of the day.

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Amazingly cute scene as the boys ran up and down, laughing and giggling, take after take, with gusto!

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Amazingly cute scene as the boys ran up and down, laughing and giggling, take after take, with gusto!

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Setting up the scene over at Punggol Waterway Point.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Setting up the scene over at Punggol Waterway Point.

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Director Dany in action during the 'going home' scene.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Director Dany in action during the 'going home' scene.

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Beautiful weather and great scenery for our evening shoot at the park.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Beautiful weather and great scenery for our evening shoot at the park.

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Director Dany and our teacher-child pair, as we finish our evening scenes under the golden hour sunshine.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Director Dany and our teacher-child pair, as we finish our evening scenes under the golden hour sunshine.


For more about the commercial and client work we do over at Intuitive, check out https://www.intuitivefilms.com/

March 4, 2016 - No Comments!

Let Intuitive Show You The Way to an Exciting Media Career

Media Development Authority - Media Education Scholarship Promo Video

Media Development Authority - Media Education Scholarship Promo Video

 

Calling all aspiring media industry professionals - application for the Media Education Scholarship is now open!

Check out the promotional video we produced for the Media Development Authority, featuring four media professionals in various creative sectors who have all taken their media journeys further and higher with the support of the Scholarship.

Whether you're into filmmaking, game design, animation, motion graphics or audio design - and regardless of whether you're a budding young creative mind or a working professional looking to level up - this Scholarship can help take you places.

Visit http://www.mda.gov.sg/mes for more details now!


For more about the commercial and client work we do over at Intuitive, check out https://www.intuitivefilms.com/