All Posts in Corporate Video

June 14, 2017 - No Comments!

What’s Next On Ep 3 of ‘The Art of Tile’ Video Series?

Moving into Episode 3 of our branded video series for Hafary, we share some important things to consider when homeowners are deciding whether to overlay tiles in their homes.

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Filming our main content segment with singer-songwriter Tay Kewei along one of the many aisles of tiles over at the Hafary Gallery.

THE ART OF TILE EPISODE 3: WHY CHOOSE TO OVERLAY YOUR TILES?

How do you find our video series so far? We hope it has given you some useful ideas for planning your home renovation. Through the series, we have seen more homeowners reaching out to Hafary over Facebook with inquiries and questions over the past few weeks - it's great to see the reach and impact of the videos among our target audience!

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Apart from our talented host, Kewei, we also got the chance to work with the talented sales executives of Hafary.

Stay tuned for the upcoming episodes as we share even more specialised tips in 'The Art of Tile'!

You can also check out the previous videos here:
Episode 1: Welcome to the Gallery!
Episode 2: The Basics of Choosing Your Tile

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Overlaying tiles for a shot - but different from overlaying tiles for a home.

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Framing up our host Kewei, as she delivers nuggets of useful home renovation tips.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

June 8, 2017 - No Comments!

The Inaugural Singapore Chinese Cultural Contribution Award Videos

Interview filming with Mr Teng Hong Hai, Chairman of Siong Leng Musical Association 湘灵音乐社社

Traditional comedy written with a local twist.
Ancient music performed by a youthful ensemble.
Through this project, we immersed ourselves in the rich world of Chinese culture and heritage.

Singapore Chinese Cultural Centre (SCCC) 新加坡华族文化中心 is an organisation dedicated to promoting traditional Chinese culture and heritage locally. This year, it organised the inaugural Chinese Cultural Contribution Awards, which is the first of its kind to celebrate and honour both deserving individuals and groups.

We were humbled to be engaged by SCCC to produce their first ever award videos, as we have been recommended by our happy clients in the arts and cultural scene.

Rather than fitting the award recipients into generic visuals and storylines, we wanted to create an authentic representation of them and their craft in the bite-sized video formats for the award ceremony.

Therefore, we dedicated more time to work on researching their backgrounds, talking to them, understanding what they do, their inspirations and their aspirations. From there, we began shaping the two videos.

Interview segment with Han Lao Da, featuring cameo appearance by a plant!

At the same time, we wanted to feature the award recipients in an environment that they are able to be most authentic and for the Group Award, bring in the different faces who have contributed to the organisation's success. This brought our filming to the office of Han Lao Da and the quaint practice spaces of Siong Leng Musical Association.

PRODUCTION DAY 1: HAN LAO DA 韩劳达

The award's individual recipient, Han Lao Da 韩劳达, is also our first profile to be filmed. He is most notable for localising Chinese crosstalk 相声, which originated as a China culture art form.

The video production began at Mr Han's base of operations - the office of his language centre. As we dedicated a full day of filming with each recipient, we had more time to capture visually appealing scenes and to flesh out their stories.

Our guerrilla filming moment down at the neighbourhood coffee shop, where our profile is a regular. Very apt for someone who is known for adapting the crosstalk art form to life in Singapore!

To capture the essence of Han Lao Da's speciality in localising crosstalk, we devised this scene where we brought him down to the neighbourhood coffee shop to do a run and gun style filming. This definitely hooked the interest of a few passers-by (as well as the coffee stall auntie who was wondering why we needed to go back and forth to her stall a few times).

As the award results were embargoed until the day of the ceremony, we could not disclose much to the curious crowd.

Dramatic hero tracking shot with Han Lao Da in front of a large glass window

Working with the talented Mr Han was definitely a treat. As a literary veteran, he was witty, articulate and quick on his feet; improvising his script on the spot and adding his personal touch. It was delightful watching him deliver his interview in his own unique style.

We also had the pleasure of filming a live crosstalk segment with two local powerhouse actors, Yang Shi Bin and Johnny Ng. We all had a great time chuckling at the jokes in their performance.

PRODUCTION DAY 2: SIONG LENG MUSICAL ASSOCIATION 湘灵音乐社社

Siong Leng Musical Association 湘灵音乐社社 was the recipient of the group award. They were recognised for their contributions to reviving the traditional Nan Yin 南音 music, which was listed as a Cultural Heritage by UNESCO in 2009.

More guerrilla filming on the streets of Bukit Pasoh Road, Singapore.

 

Insta-worthy? Here is us at the entrance of Siong Leng Musical Association, capturing the facade that's full of character.

Siong Leng Musical Association is a thriving group of teachers and youth students turned full-time performers. Through the conversations that we had with them, you could tell that they are all very passionate about producing Nan Yin music, as well as to broaden its appeal to the younger audiences, which is key to passing on the torch for this art form.

The nightmare of all filming crew. STAIRS.

Siong Leng's interior was rich with its history, displayed in countless articles, awards, and clippings of past events. After getting a good cardio workout moving our filming equipment upstairs, we were pumped with excitement to capture them in this place full of memory and inspiration for the future.

The youth team was buzzing with energy and treated us to some delightful Nan Yin music (which we filmed with great gusto!), as well as inspiring soundbites on their thoughts on the future of Nan Yin music.

Capturing the youth team who specially put up a live performance for us.

We are extremely honoured to be able to work with Han Lao Da and Siong Leng Musical Association, and we congratulate them for winning this distinguished award!

We would also like to thank Singapore Chinese Cultural Centre for being very supportive and committed to working alongside us in getting the videos ready for the launch, even over non-office hours. It was a crazy busy stretch as they prepared for the big event and it paid off with a spectacular launch celebration. We thank you for your hard work & like to send our best wishes!


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

This article was contributed by Si Hui, Apprentice Assistant Producer at Intuitive Films.

May 27, 2017 - No Comments!

‘The Art of Tile’ Video Series… Episode 2!

After the successful launch of our online video series for Hafary over Facebook and YouTube, we leveraged on the momentum to push out Episode 2, which delivers handy bite-sized tips on the basics of shopping for tiles.

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Behind the scenes of our video production for Hafary, featuring singer-songwriter and first-time homeowner, Kewei.

THE ART OF TILE EPISODE 2: THE BASICS OF CHOOSING YOUR TILE

With the first episode acting as a teaser and trailer promoting the series, our following 7 videos will each deliver different thematic content with practical tips that homeowners can use when planning for their new home.

In this second episode, our host Kewei shares some of the basic know-how that will help homeowners when planning their renovation and interior design - so as to create a dream home that suits their taste while maximising their budget.

Curious to check out how did we kick off the video series?
Click here for Episode 1: Welcome to the Gallery!

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The video crew lining up a shot at the Hafary Gallery, surrounded by rows upon rows of stylish tiles.

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In a cosy mock-up corner in the showroom, where Kewei and our consultant from Hafary chat between filming.

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Production in progress as we started the day outside Hafary's headquarters and gallery showroom.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

May 18, 2017 - 1 comment.

Come Home with Hafary x Kewei on a Brand New Web Series!

We are very excited to announce the launch of our brand new web video series 'The Art of Tile' for Hafary, featuring singer-songwriter and first-time homeowner, Tay Kewei as our host.

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Meet our bubbly host, Kewei! A first-time homeowner, Kewei also picked up some useful tips for her own home renovation while filming our video series with Hafary.

In this 8-part video series, Kewei will bring you through the Hafary Gallery, Singapore's largest tile showroom stocked with an impressive variety of high-quality, eye-catching surfacing materials and interior design mock-ups that will inspire your next home renovation (and achievement of #housegoals).

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Behind the Scenes of our video production filming for the Hafary 'Art of Tile' online web video series.

Find out from THE industry experts exclusive tips when shopping for your tiles, so that you will be equipped with the knowledge and know-how when discussing with your interior designers or contractors on building your dream home.

Check out Episode 1 and follow Kewei and us on this fun and colourful journey into the wonderful world of tiles!

THE ART OF TILE EPISODE 1: WELCOME TO THE GALLERY

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Filming Kewei with the friendly consultants over at the Hafary Gallery.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

May 7, 2017 - No Comments!

Behind the Scenes of our Appreciation Video with Keppel Land x The Glades

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Looking out to the horizon and beyond - from one of the apartment units at The Glades.

The moment you look up, you see the skies, unobstructed in all of its vast glory. Clouds drifting lazily along. You see a plane passing by. It’s heading for a destination unknown and soon disappears into the clouds. The skies continue to extend out for miles ahead, past the red roofed dwellings and pristine white apartment blocks.

From where you are, they look like miniature figures, densely placed yet seemingly arbitrary. The sky finally meets the sea, the eternal parallel forward into the horizon. In that moment, it is almost impossible to relish in the view and to admire this moment for a little while longer.

Too dramatic? Well, you just have to experience it for yourself.

AN EXCLUSIVE INVITATION TO THE GLADES AT TANAH MERAH

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Running through the day's shot list on the beautifully landscaped grounds of The Glades.

I had the golden opportunity to do so during our video production for Keppel Land earlier in April, as part of their efforts to show appreciation for their staff this Labour Day.

As an ongoing video partner with Keppel Land, we sought to find out more upon receiving the brief, so as to best bring out the heartfelt message they'd like to convey with this video, that will be distributed over social media.

The focus of this particular video was on the staff of The Glades condominium. Also known as the Customer Focus Unit, this customer-facing team works tirelessly to provide the best services and quality of housing for homeowners before they receive their properties.

We were introduced to two of the staff members, who are featured in this video, and treated to delightful anecdotes and heartwarming stories of their experiences in serving the residents.

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Enhancing the well-designed showroom with some lighting techniques for our interview setup, while keeping the look natural.

Let us pull back the metaphorical curtains, or in this case, the showroom curtains, and give you a sneak peek of what went down in our production shoot!

Our filming location was of course set in The Glades condominium. The filming took us across the property, into several residential units, showrooms as well as their clubhouse.

Everything about this place is totally #housegoals, beautiful down to every corner and detail, tastefully curated and full of character.

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Filming one of our featured interviewees from the loft.

Seriously, it’s hard not to do a double take and wish that this was my very own home!

Okay, enough swooning about beautiful architecture and picture-perfect interior designs. So, back to business...

WHEN RUGGED FILMING EQUIPMENT MEETS DELICATE DESIGN

For the uninitiated, filming equipment can be quite heavy-duty and rugged. Yet at the same time, certain gear requires the most delicate of attention. So in any given shoot, every crew member is always mindful to treat each piece of equipment with the respect and care required.

However, in a high-end showroom like the one at The Glades, we became the proverbial bull in the china shop. For example, when we're treading across brand new, beautiful marble flooring that looks like this:

It’s like trying to walk on still water.

Feeling nervous yet?

Let alone a group of filming equipment that needs to be moved around here and there. Filming is all about doing it in the most efficient way possible, but health and safety always precede anything in filming. So, filmmakers are always conscious about doing things carefully.

So, how did we do it?

Pro tip 1: Socks!
Yes, similar to the ones we don on our feet, we improvised and found some mini socks for some of our heavier equipment. They not only make the equipment ridiculously cute (we picked the striped versions for a reason), but also make them safe and scratch proof – bonus points all round. No amount of dragging would damage the flooring, but still, be careful.

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Socks! Striped socks, at that.

Pro tip 2: A simple piece of cloth.
If a piece of equipment can’t fit into socks, then laying a piece of cloth down for the equipment would do. It’s that simple! As long as there is something to prevent the equipment from making direct contact with the floor, it would ease the stress of damaging a pristine new apartment's interior.

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Taking care of & respecting our filming location with some precautions.

ROBOT RONIN GOES ROGUE (AND HOW WE MASTERED IT)

A saying goes in the film industry: ‘Anything that can go wrong will go wrong.’ There are always new challenges and problems that could arise in a film shoot, sometimes unpredictable, hence our team is always alert and observant. If something is preventable, protective measures would already be in place, but if something unexpected does pop up, it would be dealt with swiftly and effectively.

For this production, we decided to incorporate an additional piece of equipment that we felt would really add value in bringing out the spaciousness and beauty of The Glades.

Meet the DJI Ronin, a handheld 3-axis camera gimbal that allows us to produce fluid and stabilised movement shots while moving freely and origanically around a space. The result: dynamic visuals with cinematic effect.

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With our featured profile on a lovely afternoon and a scenic view.

This device, however, is extremely fickle and delicate. High-end as the internal mechanics are, it still takes an experienced crew member to do the calibration and balancing for different combinations of cameras and lenses, for it to perform with the intended precision.

And so it happened that the Ronin decided to be a little moody and erratic on our shoot day (I swear some of our equipment are sentient beings in their own right!) - it was a nerve wrecking moment for everyone on set, as we coaxed, begged even, to get it to cooperate.

The struggle was real.

Perhaps it sensed our sincerity (or desperation?), or maybe it's because of our methodical troubleshooting, the Ronin soon got over itself and rejoined us as part of the team. Which allowed us to proceed with our plan to capture the sweeping shots we had intended that would totally do justice to the space we were in.

We would like to say a big thank you to Keppel Land, as well as the CFU staff from The Glades whom we've had the pleasure to meet and feature in this video.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

This article was contributed by Si Hui, Apprentice Assistant Producer at Intuitive Films.

March 30, 2017 - No Comments!

“SOTA… Seriously?! Don’t!” Social Media Videos

It's the season for the School of the Arts Open House and we've been given the mission of creating a series of social media videos that will engage potential students to find out more.

With the main target audience being specifically the young, pre-secondary crowd, we felt strongly the need to approach the videos with their tastes and interests in mind. This also meant the energy and style of the series needed to be current and appealing to these savvy youngsters.

At the same time, we were also mindful that the choice of school is often a decision heavily influenced by parents as well. So as much as the videos needed to attract the young, they also had to cater to the needs of moms and dads.

Lights, Camera... Action! Over at one of SOTA's ceramics studio, with one of the students roped in for the video production.

Lights, Camera... Action! Over at one of SOTA's ceramics studio, with one of the students roped in for the video production.

With these factors in mind, there were also fair concerns raised about how much of the envelope we could push, as we strongly believed in one of the original concepts we have pitched. That earlier concept played on the idea of 'reverse psychology', with an element of surprise for and challenge to the viewer.

Working closely with SOTA's Corporate Communications team, we did informal focus groups with the students, so as to get frank feedback on the initial concepts, as well as incorporate their perspectives into the final scripts.

SOTA's dance students defying gravity with grace and strength.

SOTA's dance students defying gravity with grace and strength.

SOTA, being a unique institution, has a very distinctive character, which we wanted to bring out strongly in the videos. At the same time, being a fairly young institution, it also faces the continual challenge of correcting misconceptions about what the school is actually like for students.

So this series of social media videos was designed to not only drive visitors to the open house but it also has a larger objective of tackling some of the key misconceptions - misconceptions that could actually influence whether parents or students make the decision to consider SOTA.

Behind the Scenes of our Video Production Filming for the SOTA Open House Social Media Videos - setting up the DJI Ronin 3-Axis Camera Gimbal to capture the dynamic movements of dance.

Behind the Scenes of our Video Production Filming for the SOTA Open House Social Media Videos - setting up the DJI Ronin 3-Axis Camera Gimbal to capture the dynamic movements of dance.

After gaining the SOTA team’s confidence that the ‘reverse psychology’ approach would be very suitable for their objectives, we teased out the key messaging through a good balance of humour in the scripting and the use of dynamic visuals.

We were also confident that the SOTA students would be able to pull off the nuanced performance needed in delivering the script because of their background and training.

Sending rockets into the sky at the SOTA rooftop garden with the students, as part of their science classes.

Sending rockets into the sky at the SOTA rooftop garden with the students, as part of their science classes.

Planning for production filming was met with the challenge of fitting the wide variety of shots and scenes needed to create the necessary energy within one filming day. Not wanting to disrupt the learning of the students, we had to work around existing class schedules.

The original production timeline was also pushed back by a week because it coincided with the term exams, which led to an even tighter turnaround for the post-productions stage.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

When the day of filming came, the shoot went very well, as the staff, students and teachers helped us make things happen every step of the way, through the long hours of filming.

With the first cut preview delivered within a short time upon filming, we received a very positive response from SOTA’s team. We were also very happy with how the two videos turned out, especially with the challenge of working around scheduling and logistics.

When the completed videos were previewed to the faculty, we were delighted when our SOTA clients shared how they were very well received and were even greeted with applause!

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

It is very fulfilling to hear this because we also feel it’s important that the videos resonate with students, staff and faculty, so that the series is something they would be proud of and feel is an authentic reflection of the spirit of SOTA.

The SOTA team was so happy with this series of videos, they have requested for a version with a general branding end tag, so that the videos can be used on more occasions. To us, that’s a testament to how the videos we’ve created have met our client's objectives and have added more value by providing more mileage beyond the initial objectives.

We are also very happy to have the SOTA Corporate Communications team coming onboard with our original concept and trusting us to handle the delicate balance of creating something eye-catching for the targeted youngsters and also on point with the branding for a larger audience.

We'd like to wish a big 'Thank You' to all the students, staff and faculty roped into the filming for making everything possible!

Behind the Scenes as our Director of Photography strategises the shots and movements up the rock wall...

Behind the Scenes as our Director of Photography strategises the shots and movements up the rock wall...

So, SOTA… Seriously?! Don't...?
Check out the videos for yourself.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

Huddling the rock climbing class for a group shot filled with youthful zest and energy.

Huddling the rock climbing class for a group shot filled with youthful zest and energy.

March 13, 2017 - No Comments!

Behind the Scenes of Our Video Production with MCI for Budget 2017

Earlier this year, we were approached by the good people of the Ministry of Communications and Information (MCI) to produce a video that will be shown in Parliament by Minister Yaacob Ibrahim.

Behind the Scenes of our filming at the General Assembly Spacemob office.

The occasion: The Committee of Supply debate as part of Budget 2017.

The focus: To bring out the human stories that showcase the impact and benefits of the various schemes and initiatives that MCI and its agencies have put forth in 2016.

The challenge: Potentially short turnaround time (because the date for Budget 2017 has not been released yet) and needed many levels of coordination and cooperation among the boards and agencies to reach out to the interview profiles (kudos to the MCI team for bringing all this together!).

Behind the Scenes... and all hands on deck.

With the happy Senior Citizens of Toa Payoh West CC post-filming.
"Happy Can Already! 欢喜就好!"

It was our first time working with the team from MCI and to quote one of our featured interviewees, Hakim, "It's been an unbelievable journey".

From the get go, the MCI team had a very clear brief for us, with visual references that gave us a good understanding of the look and feel they were going for. This allowed us to propose a filming treatment as well as infographic animation style that delivers statistics in a fun and integrated way.

We knew from the start that the human element is very important, which guided us on our pre-interview and scripting process with each profile, as well as our recommendations for the types of statistics to be paired.

Behind the Scenes of our video filming with our Senior Citizen profile at the Toa Payoh West CC.

The selected interviewees were colourful characters from all walks of life and were able to speak passionately and authentically about their experiences - which is an essential trait for any profile-driven video (and corporate video as well). Props again to the various agencies for this!

Behind the Scenes of our video filming at the Clementi Public Library.

Behind the Scenes of our video filming at the Clementi Public Library.

The other pleasantly surprising elements that made this whole video production process a positive and energised one was the high level of mutual trust, respect and appreciation between our team and the clients that was established very early on in the process.

For us, it was very encouraging to experience the spirit of collaboration where our clients were open to our suggestions, trusted our recommendations and respected the need for time and resources to get the quality of work we've promised.

At the same time, it was also a joy working with the MCI team as it was clear they were taking firm ownership of the project and were able to take decisive actions through the whole process.

Our Gaffer, Ah Lim, being our poster boy for the IMDA Silver Infocomm Initiative!

This was also demonstrated on the ground during filming as everyone involved from MCI and the agencies were chipping in in whatever capacity they could offer to make sure we get the best footage for the video.

Need a Hokkien dialect interviewer? Check!

Need to access another Ministry's exhibition gallery the next day and after working hours? We're on it!

Original interviewee pulls out the day before? No problem, we'll find someone!

Behind the Scenes of our video filming at the Kampong Kembangan Community Club, talking about the IMDA Silver Infocomm Initiative.

Behind the Scenes of our video filming at the Kampong Kembangan Community Club with our sporting interviewee and friends.

That's a wrap! Director Dany with our interviewee and friends at the Kampong Kembangan Community Club.

So, despite the little hiccups here and there (uncertainties are pretty much part and parcel of video production life!), the shoots ran smoothly, we were able to get the edit previews out on schedule and the first cut preview went really well.

By the time the almost-finalised video went up to Minister Yaacob Ibrahim for his preview, the response was very positive. All because of the clarity and enthusiasm from all sides from day one.

We've even developed a few... #hashtag in-jokes. But those are strictly off the record 😉

Behind the Scenes of our video filming at the cool GovTech Hive office.

What a great way to kick off 2017 for us (as we looked back at MCI's milestones in 2016 with this video). Here's to more fulfilling work and collaborations in the months to come!

Check out the video here:

 


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

Behind the Scenes of our video production for the Ministry of Communications and Information (MCI) Budget 2017 Parliament Video, as part of Minister Yaacob Ibrahim's presentation.