All Posts in Branding

June 14, 2017 - No Comments!

What’s Next On Ep 3 of ‘The Art of Tile’ Video Series?

Moving into Episode 3 of our branded video series for Hafary, we share some important things to consider when homeowners are deciding whether to overlay tiles in their homes.

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Filming our main content segment with singer-songwriter Tay Kewei along one of the many aisles of tiles over at the Hafary Gallery.

THE ART OF TILE EPISODE 3: WHY CHOOSE TO OVERLAY YOUR TILES?

How do you find our video series so far? We hope it has given you some useful ideas for planning your home renovation. Through the series, we have seen more homeowners reaching out to Hafary over Facebook with inquiries and questions over the past few weeks - it's great to see the reach and impact of the videos among our target audience!

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Apart from our talented host, Kewei, we also got the chance to work with the talented sales executives of Hafary.

Stay tuned for the upcoming episodes as we share even more specialised tips in 'The Art of Tile'!

You can also check out the previous videos here:
Episode 1: Welcome to the Gallery!
Episode 2: The Basics of Choosing Your Tile

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Overlaying tiles for a shot - but different from overlaying tiles for a home.

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Framing up our host Kewei, as she delivers nuggets of useful home renovation tips.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

May 27, 2017 - No Comments!

‘The Art of Tile’ Video Series… Episode 2!

After the successful launch of our online video series for Hafary over Facebook and YouTube, we leveraged on the momentum to push out Episode 2, which delivers handy bite-sized tips on the basics of shopping for tiles.

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Behind the scenes of our video production for Hafary, featuring singer-songwriter and first-time homeowner, Kewei.

THE ART OF TILE EPISODE 2: THE BASICS OF CHOOSING YOUR TILE

With the first episode acting as a teaser and trailer promoting the series, our following 7 videos will each deliver different thematic content with practical tips that homeowners can use when planning for their new home.

In this second episode, our host Kewei shares some of the basic know-how that will help homeowners when planning their renovation and interior design - so as to create a dream home that suits their taste while maximising their budget.

Curious to check out how did we kick off the video series?
Click here for Episode 1: Welcome to the Gallery!

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The video crew lining up a shot at the Hafary Gallery, surrounded by rows upon rows of stylish tiles.

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In a cosy mock-up corner in the showroom, where Kewei and our consultant from Hafary chat between filming.

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Production in progress as we started the day outside Hafary's headquarters and gallery showroom.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

May 18, 2017 - 1 comment.

Come Home with Hafary x Kewei on a Brand New Web Series!

We are very excited to announce the launch of our brand new web video series 'The Art of Tile' for Hafary, featuring singer-songwriter and first-time homeowner, Tay Kewei as our host.

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Meet our bubbly host, Kewei! A first-time homeowner, Kewei also picked up some useful tips for her own home renovation while filming our video series with Hafary.

In this 8-part video series, Kewei will bring you through the Hafary Gallery, Singapore's largest tile showroom stocked with an impressive variety of high-quality, eye-catching surfacing materials and interior design mock-ups that will inspire your next home renovation (and achievement of #housegoals).

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Behind the Scenes of our video production filming for the Hafary 'Art of Tile' online web video series.

Find out from THE industry experts exclusive tips when shopping for your tiles, so that you will be equipped with the knowledge and know-how when discussing with your interior designers or contractors on building your dream home.

Check out Episode 1 and follow Kewei and us on this fun and colourful journey into the wonderful world of tiles!

THE ART OF TILE EPISODE 1: WELCOME TO THE GALLERY

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Filming Kewei with the friendly consultants over at the Hafary Gallery.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

March 30, 2017 - No Comments!

“SOTA… Seriously?! Don’t!” Social Media Videos

It's the season for the School of the Arts Open House and we've been given the mission of creating a series of social media videos that will engage potential students to find out more.

With the main target audience being specifically the young, pre-secondary crowd, we felt strongly the need to approach the videos with their tastes and interests in mind. This also meant the energy and style of the series needed to be current and appealing to these savvy youngsters.

At the same time, we were also mindful that the choice of school is often a decision heavily influenced by parents as well. So as much as the videos needed to attract the young, they also had to cater to the needs of moms and dads.

Lights, Camera... Action! Over at one of SOTA's ceramics studio, with one of the students roped in for the video production.

Lights, Camera... Action! Over at one of SOTA's ceramics studio, with one of the students roped in for the video production.

With these factors in mind, there were also fair concerns raised about how much of the envelope we could push, as we strongly believed in one of the original concepts we have pitched. That earlier concept played on the idea of 'reverse psychology', with an element of surprise for and challenge to the viewer.

Working closely with SOTA's Corporate Communications team, we did informal focus groups with the students, so as to get frank feedback on the initial concepts, as well as incorporate their perspectives into the final scripts.

SOTA's dance students defying gravity with grace and strength.

SOTA's dance students defying gravity with grace and strength.

SOTA, being a unique institution, has a very distinctive character, which we wanted to bring out strongly in the videos. At the same time, being a fairly young institution, it also faces the continual challenge of correcting misconceptions about what the school is actually like for students.

So this series of social media videos was designed to not only drive visitors to the open house but it also has a larger objective of tackling some of the key misconceptions - misconceptions that could actually influence whether parents or students make the decision to consider SOTA.

Behind the Scenes of our Video Production Filming for the SOTA Open House Social Media Videos - setting up the DJI Ronin 3-Axis Camera Gimbal to capture the dynamic movements of dance.

Behind the Scenes of our Video Production Filming for the SOTA Open House Social Media Videos - setting up the DJI Ronin 3-Axis Camera Gimbal to capture the dynamic movements of dance.

After gaining the SOTA team’s confidence that the ‘reverse psychology’ approach would be very suitable for their objectives, we teased out the key messaging through a good balance of humour in the scripting and the use of dynamic visuals.

We were also confident that the SOTA students would be able to pull off the nuanced performance needed in delivering the script because of their background and training.

Sending rockets into the sky at the SOTA rooftop garden with the students, as part of their science classes.

Sending rockets into the sky at the SOTA rooftop garden with the students, as part of their science classes.

Planning for production filming was met with the challenge of fitting the wide variety of shots and scenes needed to create the necessary energy within one filming day. Not wanting to disrupt the learning of the students, we had to work around existing class schedules.

The original production timeline was also pushed back by a week because it coincided with the term exams, which led to an even tighter turnaround for the post-productions stage.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

When the day of filming came, the shoot went very well, as the staff, students and teachers helped us make things happen every step of the way, through the long hours of filming.

With the first cut preview delivered within a short time upon filming, we received a very positive response from SOTA’s team. We were also very happy with how the two videos turned out, especially with the challenge of working around scheduling and logistics.

When the completed videos were previewed to the faculty, we were delighted when our SOTA clients shared how they were very well received and were even greeted with applause!

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

One of the SOTA students selected to perform the lines for the videos, with a dash of their own personalities.

It is very fulfilling to hear this because we also feel it’s important that the videos resonate with students, staff and faculty, so that the series is something they would be proud of and feel is an authentic reflection of the spirit of SOTA.

The SOTA team was so happy with this series of videos, they have requested for a version with a general branding end tag, so that the videos can be used on more occasions. To us, that’s a testament to how the videos we’ve created have met our client's objectives and have added more value by providing more mileage beyond the initial objectives.

We are also very happy to have the SOTA Corporate Communications team coming onboard with our original concept and trusting us to handle the delicate balance of creating something eye-catching for the targeted youngsters and also on point with the branding for a larger audience.

We'd like to wish a big 'Thank You' to all the students, staff and faculty roped into the filming for making everything possible!

Behind the Scenes as our Director of Photography strategises the shots and movements up the rock wall...

Behind the Scenes as our Director of Photography strategises the shots and movements up the rock wall...

So, SOTA… Seriously?! Don't...?
Check out the videos for yourself.


For more about the corporate videos, commercials and video marketing work we do at Intuitive, please visit https://www.intuitivefilms.com

For our latest news and happenings, check out https://www.intuitivefilms.com/blog
(Click on the book icon on the top right corner for more details)

Huddling the rock climbing class for a group shot filled with youthful zest and energy.

Huddling the rock climbing class for a group shot filled with youthful zest and energy.

March 22, 2016 - No Comments!

Intuitive Goes to Skool!

Working with tiny animals AND little kids? Checked!

We were recently engaged by NTUC My First Skool to conceptualize and produce their rebranding promotional video, as part of their major brand refresh.

Working closely with their imaginative brand story, we created an emotive and uplifting video that reflects their values and mission in nurturing children like the little seedlings that they are.

The video is part of their revamped website and is also promoted through social media and YouTube.

We are very happy to share with you the full-length and 30-second commercial versions, plus some behind-the-scenes photos from our shoot over at their spacious and beautiful new skool over at Punggol Waterway Point!

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Director Dany with our main talent, as we set up our first scene of the day.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Director Dany with our main talent, as we set up our first scene of the day.

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Amazingly cute scene as the boys ran up and down, laughing and giggling, take after take, with gusto!

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Amazingly cute scene as the boys ran up and down, laughing and giggling, take after take, with gusto!

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Setting up the scene over at Punggol Waterway Point.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Setting up the scene over at Punggol Waterway Point.

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Director Dany in action during the 'going home' scene.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Director Dany in action during the 'going home' scene.

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Beautiful weather and great scenery for our evening shoot at the park.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Beautiful weather and great scenery for our evening shoot at the park.

 

NTUC My First Skool Brand Refresh Video: Behind-the-scenes. Director Dany and our teacher-child pair, as we finish our evening scenes under the golden hour sunshine.

NTUC My First Skool Brand Refresh Video: Behind-the-scenes.
Director Dany and our teacher-child pair, as we finish our evening scenes under the golden hour sunshine.


For more about the commercial and client work we do over at Intuitive, check out https://www.intuitivefilms.com/